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About ID/AD

Alzheimer's Disease (AD) represents a significant unmet medical need and a growing global health challenge.

Our hope with ID/AD - Identify (ID) Alzheimer's Disease (AD) - is to raise public awareness about the early signs and symptoms of AD, the importance of early detection and diagnosis, prevention strategies and existing support to help people living with AD, their families and caregivers.

Alzheimer’s Disease

Defining Alzheimer’s Disease

How science is evolving towards a better understanding of Alzheimer’s disease and its early detection.

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The Stages of Alzheimer's Disease

Alzheimer’s disease starts silently and progresses across several stages.

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How Alzheimer's Disease Changes the Brain

Alzheimer’s disease operates out of sight – slowly developing over years to cause injury to the brain.

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Early Detection & Diagnosis

Identifying the early signs and symptoms of Alzheimer’s disease is key to better patient care.

Mild Cognitive Impairment (MCI) due to Alzheimer's disease (AD) is one of
the earliest signs of the disease.2 Early detection matters.3

Brain Health

A healthy diet, regular exercise, social interactions and mental stimulation may help preserve brain health and cognitive functions.


Living with Alzheimer's Disease

An early diagnosis allows for valuable time in which patients, together with their care team, can identify resources and strategies to manage this new phase of life.

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For Caregivers

Addressing caregivers needs and active management of Alzheimer’s disease can improve the quality of life of those affected from the disease.

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Connecting with the Community

Sharing your experiences and receiving advice from your support network can encourage you to best address your needs.

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Alzheimer’s Disease
in the Policy Agenda

Policy leadership and commitment is needed in Alzheimer's disease to optimise quality of care and support for patients, their caregivers and families.


1.Alzheimer’s Association. Alzheimer’s Association Report: 2020 Alzheimer’s disease facts and figures. Alzheimer’s Dement. 2020;16(3):391-460.

2.Petersen RC. Mild cognitive impairment. Continuum (Minneap Minn). 2016;22(2):404-418.

3.Dubois B, Padovani A, Scheltens P, et al. Timely Diagnosis for Alzheimer's Disease: A Literature Review on Benefits and Challenges. J Alzheimers Dis. 2016;49(3):617-31.